Some MAHA voters in Arizona are questioning their G.O.P. ties after initially supporting President Trump’s 2024 campaign. While the movement once aligned with MAGA, many supporters now feel the administration’s policies have little impact on their health. These voters are searching for new candidates who truly prioritize their wellness goals.

MAHA's alliance with MAGA had energized voters to support President Trump's 2024 campaign. Now, some aren't so sure.

When Winston Ledger stops by Firefly Coffee in Scottsdale, Ariz., he opts for an off-the-menu drink: a "naked" iced vanilla latte.

It's a standard iced latte by most measures -- except for the fact that it's milkless. Mr. Ledger instead purchases raw milk from Firefly's refrigerator and mixes it into the organic espresso and syrup in his cup. Local health inspectors said the shop cannot use raw milk in its drinks, according to one of the shop's founders, but can sell it.

"That's my go-to," Mr. Ledger said, sitting beside his raw milk latte and a Bible he was studying.

Firefly is somewhat of a hub for Make America Healthy Again-minded patrons in the affluent, right-leaning and health-conscious city of Scottsdale, attracting athleisure-wearing young people, stroller moms, entrepreneurs and Bible study groups.

For co-founders Patrick Sullivan Jr. and Ashley Leroux Sullivan, both Republicans who embraced the marriage of MAHA and MAGA, Mr. Ledger is the exact type of wellness-minded regular they had in mind once they opened in 2025. Now, however, the couple finds themselves part of a contingent of MAHA voters who are slipping from the Republican Party and searching for candidates who prioritize the movement.

While it's difficult to pinpoint the number of MAHA supporters who are pulling their support from the Republican Party, nearly 70 percent of rural supporters of the movement said the Trump administration's policies have had an adverse effect or no impact on the health of people where they live, according to a KFF and A.P. poll earlier this year focused on the midterms.

The driving forces behind the MAHA movement are people seeking to be healthier and looking to remove harmful substances in food, the poll found. Few MAHA supporters specifically expressed support for President Trump or Robert F. Kennedy Jr., who runs the Health and Human Services Department.

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