Noise co-founder Amit Khatri is building Luna, a new health-tech startup focused on AI-powered wearables. Khatri said, "Luna tells you what your body needs next, based on your normal." The venture offers screenless devices like smart rings. Unlike other brands, Luna includes all health analytics without charging any extra subscription fees.
Amit Khatri, who co-founded Noise, is currently building Luna, another tech venture focused on health-tracking wearables that use AI to interpret personal health data. On an X post, he wrote that he was at his unhealthiest in 2017 while building the consumer electronics brand. At the time, he believed working nonstop was the only way to get things done. But he eventually realised that small changes in his daily habits could make a difference to his health.
Khatri said, "Most wearables tell you what happened. Luna tells you what your body needs next, based on your normal, not everyone's average." The idea, he said, is to look at an individual's usual health patterns rather than compare them with averages from a larger population.
What is Amit Khatri's new venture Luna
Luna is a health-tech venture that focuses on screenless wearables, including smart rings like Oura and wrist trackers like Whoop or Google's Fitbit lineups. Its product series includes the Luna Ring, Luna Ring 2.0 and Luna Band. Unlike conventional smartwatches, these devices do not have displays for notifications or other information. Health data is instead accessed through a companion app.
The company is also positioning itself around AI-based health insights. Its LifeOS AI engine is intended to help users make sense of the biometric data collected by its devices. However, how accurately these insights can guide everyday health decisions will depend on the technology and the evidence supporting its recommendations.
Luna also differs from some wearable brands by not charging a separate subscription fee for its health analytics and algorithms. The company says these are included with the device purchase.
From Noise to health-tracking wearables
Khatri's move into health technology comes after his work at Noise, which built its business around smartwatches and audio products. Luna takes a different approach, focusing less on screens and notifications and more on health-related measurements.
In his X post, Khatri said he plans to share more about building hardware in India for global markets, developing AI products without being a software engineer and his interest in Hyrox, a fitness racing competition.