Apple Music introduced a new brand identity featuring visuals inspired by sound waves, physical vibrations, and glass-like effects. Apple worked with producer Fred again.. and NEST Acoustics to film real sound vibrations in mineral oil. The company said, "Introducing a new identity for Apple Music, physically shaped by an original composition."

Apple Music unveiled a refreshed brand identity inspired by sound waves, physical vibrations, and glass effects. Developed with producer Fred again.. and NEST Acoustics, the redesign features a black-and-white color scheme, a new audio signature, and visuals created by filming sound vibrations in mi...

Apple has introduced a new brand identity for Apple Music, featuring visuals inspired by sound waves, physical vibrations and glass-like effects. The redesign follows the introduction of an updated logo and app icon earlier this month.

The company has also developed a new audio signature for the music streaming service, which will be used across its marketing, original content, events and product experiences.

How Apple Music developed its new look

In a video shared on YouTube, Apple explained that the new identity was built around the idea of being "made by sound". The company worked with music producer Fred again.. and his collaborator NEST Acoustics to turn music into physical movements and visual patterns.

Apple Music announced the refreshed branding on X, saying, "Introducing a new identity for Apple Music, physically shaped by an original composition from @fredagainagain1 and NEST Acoustics."

Rather than starting with digital graphics, the team experimented with sound vibrations to create the visuals. Musical notes were played through a transducer, a device that converts audio signals into physical vibrations, placed in a shallow bath of mineral oil.

This produced ripples and waves, along with light effects, which were filmed and used to develop the new logo and other brand visuals. Apple said the process involved months of experimentation and collaboration.

New design combines sound waves and glass effects

The updated identity also draws inspiration from Apple's Liquid Glass design language, introduced across its software platforms last year. The design combines the movement of sound waves with glass-like visual effects to give Apple Music a distinct appearance.

The redesign includes a shift from red to a black-and-white colour scheme, along with refreshed visual elements and a new audio signature.

The new design is expected to appear across different Apple Music experiences, including marketing, original content, events and product experiences. The updated branding is expected to roll out further with upcoming software updates, including iOS 27.2 and macOS 27.2.