Apple iPhone sales in India dropped about 30% during this year’s festive shopping, including Dussehra. Higher prices and fewer discounts kept many buyers away. People also held onto their old phones longer. These factors hurt Apple in a key market, as experts now expect shipments to fall by double digits.
Apple's iPhone sales in India dropped by about 30% during this year's festive shopping, including Dussehra.
Higher prices, fewer discounts, and people holding onto their phones longer all played a part.
It's a tough break for Apple, since India is such an important market for them.
Experts say iPhone shipments are expected to decline by double digits this year. Price hikes on older models and no entry-level iPhone 18 have made buyers more cautious, while limited stock of the 18 Pro series hasn't helped.
Retailers also point out that pulling back on promos and supply chain hiccups have cooled off the usual festival excitement.
Even so, Apple still commanded a 27% share of India's smartphone market by value in the June quarter.