Dil Raju confirmed that the film Ramayana has no OTT or satellite deal yet. The movie is ruling the box office, crossing the Rs 1,000 crore mark worldwide. Dil Raju said, “Ramayana is an example of a film that has no OTT deal.” Audiences must watch it in theatres now.
Dil Raju reveals that Ramayana has no OTT or satellite deal yet, clarifying why the film will remain exclusive to theatres until the makers decide otherwise.
Ramayana is ruling the box office, and how! The movie has crossed the Rs 1,000 crore mark worldwide within just a few days of its release, and now Dil Raju has spoken up about the film’s OTT rights. While reports suggest that the movie will stream on JioHotstar after completing its theatrical run, Dil Raju has shared that the makers haven’t sold the OTT rights yet and revealed the reason behind it.
During a press meet in Hyderabad, as quoted by NDTV, Dil Raju shared, “Ramayana is an example of a film that has no OTT deal. The film has not been sold to an OTT platform or a satellite channel. So, it will not be available on OTT or television right now. Audiences will have to watch Ramayana in theatres. They can watch it online later, whenever the producers decide to make it available. It all depends on the producer and the kind of film."
To note, Telugu producer and distributor Dil Raju has the theatrical distribution rights for Nitesh Tiwari’s multi-part epic Ramayana: Rise of a Legend across Andhra Pradesh and Telangana.
More about Ramayana’s OTT release
Meanwhile, as per Hindustan Times, Ramayana’s OTT release is part of a partnership between JioHotstar and Prime Focus Studios, aimed at bringing the film to homes across the country after its big-screen debut.
Nita M. Ambani, chairperson of JioStar, said the partnership would help make the story accessible to families across India, including younger audiences who may be discovering the epic for the first time.
“Ramayana is one of India’s greatest civilisational treasures – a story that has shaped our conscience, inspired our imagination, and guided the way we live for centuries. As India enters a new era of storytelling, we have an extraordinary opportunity to carry our cultural legacy forward. At JioHotstar, our vision is to use technology to bring the finest stories within reach of every Indian. It is our privilege to present this grand cinematic vision of Ramayana to families across the country, and introduce a new generation to its eternal values of duty, love, courage, and goodness."
The pay-per-view model means viewers will be able to buy access to the film once its theatrical window ends. The source report states that the option will be available to audiences in India through a dedicated on-demand purchase feature on JioHotstar, rather than through a standard subscription.