Shah Rukh Khan’s upcoming film King earned Rs 665 crore in pre-release business. The Siddharth Anand directorial secured massive deals for theatrical, streaming, satellite, and music rights. With expectations sky-high, the film hits screens on December 24. These numbers show the huge box-office clout that comes with an SRK-starrer today.
Shah Rukh Khan's upcoming film King is already making headlines for the huge pre-release business it has done. It has been reported that deals in theatrical distribution, streaming, satellite, and music rights have amounted to a staggering Rs 665 crore. The Siddharth Anand directorial action entertainer has reportedly earned a huge share from its Indian and overseas theatrical rights. Netflix has reportedly bought its digital rights for a massive amount. The film's production cost is speculated to have touched almost Rs 500 crore, including SRK's estimated fee, and expectations are already sky-high ahead of its release on December 24, 2026. King reunites Khan with director Siddharth Anand after blockbuster Pathaan (2023). The ensemble cast includes Deepika Padukone, Suhana Khan, Rani Mukerji and Abhishek Bachchan.
According to reports by multiple sources, including Sacnilk, King has secured an overseas distribution deal with a minimum guarantee of Rs 175 crore, with Phars Films acquiring the rights. The deal is being called one of the biggest overseas distribution deals for an Indian film. The reported figure is said to be higher than past overseas deals, which had mostly been below Rs 100 crore. The figure reflects the strong international market for Shah Rukh Khan, who has a large audience for his films outside of India.
Reports say Pen Marudhar has bought the Indian theatrical distribution rights of the film for a further Rs 250 crore. The domestic and international theatrical deals combined are reported to be Rs 425 crore even before the film’s theatrical release. The numbers show just how much anticipation there is for King, and the box-office clout that comes with an SRK-starrer.
The film's pre-release business has been further boosted by reported non-theatrical deals. Netflix has reportedly bagged the digital streaming rights for Rs 150 crore. However, the deal reportedly contains a box-office performance clause, which could affect the final value. It is said the satellite rights have been sold for Rs 25 crore and music rights for another Rs 65 crore. Together, these deals take the film’s reported pre-release business to Rs 665 crore.
King was initially planned on a reported budget of around Rs 200 crore. But now the production costs are said to have touched almost Rs 400 crore. Considering Shah Rukh Khan’s estimated acting fee, the project's total cost could be near Rs 500 crore. The makers are also expected to spend an additional Rs 40 crore on promotions and release-related activities, which could push the potential overall outlay even higher.
While Shah Rukh Khan is reuniting with his Pathaan director Siddharth Anand, it is also very significant as the superstar is pairing up with his daughter Suhana Khan for the first time on screen. King is one of the most awaited Shah Rukh Khan films, which is to be released in theaters on December 24, 2026.