പിവിആർ ഐനോക്സ് ലാഭം 111 ശതമാനം വർധിച്ചു: 99 രൂപയുടെ ടിക്കറ്റ് നിരക്കിനെക്കുറിച്ച് സഞ്ജീവ് ബിജ്ലി

PVR INOX's Executive Director Sanjeev Bijli discusses the 111% Q2 profit surge, Rs 99 tickets, food deals, festive demand and the multiplex chain's growth strategy.

PVR INOX has reported a 111 percent year-on-year surge in Q2 net profit. In an exclusive interaction with Times Now Digital, PVR INOX's Executive Director Sanjeev Kumar Bijli discusses the company's quarterly performance, festive demand, and what lies ahead for India's multiplex industry. Given below is a short excerpt of the full interaction:

A. I think, you know, quarter two always has been a very exciting quarter. July, August, September, and of course being a period when there are a lot of holidays. July also is still a summer blockbuster month and people are naturally attuned to go and watch movies or attuned to go and get entertained. Plus the fact that, you know, we've always been extremely

optimistic about people actually coming to watch movies at the cinemas, which slowly we have been seeing that trend over the last one year. This year and this quarter, we've also seen some major blockbusters and this quarter definitely has been dominated by Hollywood films. We had Odyssey that's done about 250 crores. We did SpiderMan that did 600 crores. So that in itself obviously has taken these numbers much higher. Plus we had some phenomenal sleeper hits. I mean, these are films that we didn't expect would do that well at the box office. I think what's heartening is that even if it's a small scale film, if it hits with the consumers, it can go anywhere. I think we're very lucky and fortunate that this business is operating in India because we're supported by so many other languages. So this was a contribution by Hindi and English. We were phenomenally supported by regional films...We've added better sound and projection. We've added formats like IMAX, Insignia, Director's Cut etc which are immersive. I think these are the formats that people want to come and watch a movie on because this clearly differentiates you from watching a film at home. This is immersive, it's a community experience.