Urban Company appointed Morgan Stanley to manage its Rs 2,500 crore qualified institutional placement. The firm started roadshows to meet potential investors for this fundraising. Much of the money will go towards InstaHelp, its house help business. This segment currently faces heavy losses as the company works on its expansion.

A significant portion of the proceeds is expected to go towards InstaHelp, its instant house help business, which has been incurring heavy losses as the company invests in expanding the segment, one of the persons said. However, brokerages have assigned little to no value to the business, citing concerns over sustained losses and the challenge of achieving profitability targets.

Home services platform Urban Company has appointed Morgan Stanley to manage its Rs 2,500 crore qualified institutional placement and begun roadshows for the fundraising, meeting potential investors, according to people familiar with the matter.A significant portion of the proceeds is expected to go towards InstaHelp, its instant house help business, which has been incurring heavy losses as the company invests in expanding the segment, one of the