Bengaluru couple Nidhi and Shikhar Veer Singh sold their Rs 80 lakh home to fund their samosa business. The duo left high-paying corporate jobs to launch Samosa Singh in 2016. Starting with a daily income of Rs 500, they now run a successful empire valued at Rs 200 crore today.
Bengaluru duo Nidhi and Shikhar Veer Singh had it made - with high-paying corporate jobs and even a fairytale Rs 80 lakh home. However, the couple, who had one simple agenda - to become the #1 samosa brand, had to sacrifice their dream home and cushy jobs. Today, Samos Singh has over 50 outlets across the nation and is valued at Rs 200 crore.
No risk, no gain. Every budding entrepreneur knows that if they want a shot at the Rs 200 crore business, they can't always play it safe but adopt an all-or-nothing approach. A couple in Bengaluru sacrificed not just their cushy corporate jobs but also their beloved Rs 80 lakh home to fund their samosa business. Today, their sacrifice and perseverance have created a thriving Rs 200 crore business. Today, Nidhi and Shikhar Veer Singh's baby, Samosa Singh, has become a rage among samosa enthusiasts.
Where It All BeganAccording to a Moneycontrol report, Nidhi and Shikhar, who have roots in Haryana, met while studying biotechnology at Kurukshetra University. Shikhar later enrolled in an MTech programme in Biotechnology at the Institute of Life Sciences, Hyderabad. After completing his studies, he joined Bengaluru-based
Biocon as a research and development scientist, eventually rising through the ranks to become a principal scientist. However, he had always harboured a vision for creating a samosa brand and putting the food on the national and global map, as the samosa industry in India is sold through independent vendors. Samosa Singh was launched in 2016 with this goal
In contrast, Nidhi worked for a US pharmaceutical company as a business development specialist. She started out earning ₹17,000 a month, but she progressively moved up the corporate ladder through several promotions. Her yearly income had increased to about ₹30 lakh by the time she left in 2017.
Humble BeginningsAccording to Startuppedia, the business started as a tiny 300-square-foot kitchen. The workforce? Just one cook. The daily income was just Rs 500 for the initial months.
The duo initially used personal savings to run the business, but when orders gradually increased, they discovered it was not enough, and rather than raise capital from angel investors and sacrifice stakes, they decided to sell their Rs 80 lakh home in Yelahanka. This enabled them to establish a larger kitchen with state-of-the-art infrastructure in Electronic City, which allowed them to accommodate bulk orders.
Invention Is The SauceAccording to a Business Today report, the couple experimented with dough and fillings, offering not just plain potato filling, as is the standard, but butter chicken and kadai paneer too. Later, the menu was expanded beyond samosas and grew through delivery,
cloud kitchens, retail outlets, catering, and B2B partnerships. Today, the brand offers other popular desi snacks such as kachori, dahi bhalla, chaats, etc.
What sets their samosas apart is the triangular interlocking shape, which reduces oil usage, thereby making them a great snack for Weight Watchers.
According to Tracxn data cited by Moneycontrol, the valuation of the brand is a staggering Rs 200 crore as of 2025. Now, the workforce consists of 150 people.
The Singhs success story proves that sometimes, you have to step outside your comfort zone and take calculated, big risks if you are aiming to go big oir go home in business.