DPIIT Secretary Bhatia said open digital infrastructure helps digitise India's retail sector. ONDC DigiDukaan already connected 21,000 retailers and 450 brands by September. "ONDC's DigiDukaan shows that when open digital infrastructure is built around the needs of the small retailer, adoption follows," said Minister Piyush Goyal at a roundtable on October 31, 2026.
DPIIT Secretary Bhatia in New Delhi touts ONDC DigiDukaan, linking 21,000 retailers and 450 brands to streamline pricing and availability
Open digital infrastructure has a critical role to play in accelerating the digitalisation of India's retail ecosystem, particularly its vast network of kirana stores, a top government official said on Friday.
By bringing together retailers, FMCG companies and distributors on a common network, DPIIT, along with ONDC, is helping build a more connected and efficient general trade ecosystem, creating a pathway for digitalisation to reach kiranas at scale, he said.
"Open digital infrastructure has a critical role to play in accelerating the digitalisation of India's retail ecosystem, particularly its vast network of kirana stores," Bhatia said.
ONDC (Open Network for Digital Commerce) DigiDukaan addresses procurement by digitising kiranas as buyers.
Through a single digital interface, retailers can discover and order products across multiple brands, distributors and wholesalers, with greater visibility into pricing, trade schemes and product availability.
Senior representatives from Hindustan Unilever (HUL), Coca-Cola India, ITC, P&G, Marico, CavinKare, Pidilite, Britannia, Adani Wilmar, LT Foods, Anmol Industries, Haldiram's, Emami, Veeba and Nilon's participated in the roundtable, along with representatives from logistics providers and technology partners.
DigiDukaan has connected over 21,000 retailers with more than 450 brands across Hyderabad, Jaipur and Mumbai as of September.
Speaking at the roundtable, Minister of Commerce and Industry Piyush Goyal said, "ONDC's DigiDukaan shows that when open digital infrastructure is built around the needs of the small retailer, adoption follows."