The 57th GST Council meeting on October 8 approved new rules to help D2C brands. Starting November 1, companies can declare ecommerce warehouses as their local principal place of business. Founders said this change will cut compliance costs and help many brands expand their reach across India much more easily.

Among a set of changes approved by the 57th GST Council meeting on October 8, are new rules that allow brands to declare an ecommerce platform's warehouse as their local principal place of business (PPO) starting November 1, subject to conditions.

Simplified Goods and Services Tax (GST) registration for small sellers and brands is set to reduce compliance costs and timelines for expansion across new states, multiple direct-to-consumer (D2C) brand founders told ET.Among a set of changes approved by the 57th GST Council meeting on October 8, are new rules that allow brands to declare an ecommerce platform's warehouse as their local principal place of business (PPO) starting November 1,