Instacart is in talks with DoorDash and Uber for a potential sale. Shares of Instacart closed about 9% higher on Friday. Analyst Zak Stambor said, "For Instacart, a deal could provide the resources and reach to compete more effectively." Discussions are ongoing, though no final deal is guaranteed yet.

Shares of Instacart closed about 9% higher ‌on Friday. The company had a market value of about $12 billion as of Thursday's close.

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A potential takeover by Uber or DoorDash could bolster the buyer's online grocery delivery ambitions by combining Instacart's established marketplace ​and retailer ties with its own vast delivery network and customer base.

Discussions are ongoing with no guarantee of a deal, the report said, ​adding that a typical takeover premium of 30% to 40% would value Instacart at ​roughly $16 billion to $17 billion, based on recent public technology deals.

"Instacart risks getting squeezed between retailers building their own digital channels ​and larger platforms ​that can bundle grocery ⁠with other services, giving consumers more reasons to keep coming back," Emarketer analyst Zak Stambor said.

"For Instacart, a deal could provide the ​resources and reach to compete more effectively than it could on ​its own," ⁠he said.

In 2021, DoorDash had held talks to acquire Instacart, legally known as Maplebear, in a potential deal that would have valued it between $40 billion and $50 billion, The Information had reported. The ⁠concerns about ​Biden administration's antitrust approval derailed the talks.

Stambor said the latest ​deal is plausible as the Trump administration has shown "greater willingness" to approve deals even as "it could come at the cost of selling off parts ​of the business."

Reporting by Sanskriti Shekhar and Jaspreet Singh in Bengaluru; Editing by Diti Pujara