Indians are spending more on gold despite buying less jewellery, as record prices change how families shop. Jewellery demand fell 18 percent to 241.1 tonnes in the first nine months of 2026. However, the total value of these purchases rose 29 percent to Rs 3,618.3 billion, the WGC report showed.
Gold spending is rising even as Indians buy less jewellery: WGC report
Indians are spending more on gold jewellery despite buying significantly less of the metal, highlighting how record-high prices are changing household purchasing patterns. Jewellery demand fell 18 percent year-on-year to 241.1 tonnes in the first nine months of 2026. Yet the value of purchases rose 29 percent to Rs 3,618.3 billion, according to the World Gold Council's (WGC) Gold Demand Trends: India Focus Q3 2026 report... (Read more)
Gold's 10-year Dhanteras scorecard: Grown 4.6 times since 2016
Gold bought on Dhanteras 2016 at Rs 30,590 per 10 grams has gained 348 percent, delivering 16.2 percent annualised returns. A Rs 1 lakh investment would now be worth nearly Rs 4.5 lakh... (Read more)