Amazon's Ashray network sees 5,000-6,000 daily visits as festive deliveries pick up

Amazon's free Ashray facilities offer air-conditioned rest spaces, drinking water, phone charging and washrooms to delivery workers across platforms. The company says usage rises during festive peaks, but has not disclosed how many visitors work for rival delivery services.

Amazon India's Ashray network of rest facilities for delivery workers records an average of 5,000-6,000 visits a day, the company told CNBC-TV18, offering a measure of the scale of an initiative aimed at providing last-mile delivery workers with access to basic amenities during their working day.

The facilities are open to delivery workers across e-commerce and logistics platforms, including those who do not work for Amazon. The company bears the entire cost of operating the Ashray centres and mobile vans, and workers can use the facilities free of charge.

The daily footfall figure comes as Amazon expands the initiative ahead of the festive season, when delivery volumes rise. The company has announced plans to add 50 Ashray centres across India, taking its network to 200, and is targeting 250 centres by the end of 2026.

Amazon has also expanded its mobile Ashray vans to Bengaluru, making it the fourth city to receive the service after Delhi-NCR, Mumbai and Hyderabad.

How Amazon identifies locations

Amazon said it uses field visits, delivery footfall analysis and hotspot mapping to determine where Ashray centres and mobile vans should be deployed. These inputs help the company identify locations where delivery workers are likely to need access to rest facilities and where mobile units could have the greatest impact.

The physical centres offer air-conditioned seating, drinking water, phone-charging points, clean washrooms and first-aid kits. The mobile vans provide air-conditioned seating, drinking water, free Wi-Fi and phone-charging points.

Delivery workers employed by other platforms can access the facilities by showing a valid identity card to verify their status as gig workers and providing their vehicle details for parking, Amazon said.

The company said the 30-minute duration for visits to physical centres was determined through focus group discussions and surveys with delivery workers. The feedback highlighted the need for phone charging, sanitation and hydration facilities. The duration is intended to ensure the facilities remain accessible to as many workers as possible.

However, the 30-minute duration is not a strict limit. Workers can stay longer when footfall is low and space is available, Amazon said.

Festive-season demand and worker access

Amazon said usage of Ashray facilities increases during peak and festive periods as delivery volumes rise. However, the company has not provided a specific percentage increase in footfall during the festive season or a breakdown of visits by delivery platform.

The daily figure represents visits, rather than necessarily the number of individual workers using the facilities. Without data on unique users and the proportion of visitors working for competing platforms, the extent to which Ashray is reaching delivery workers beyond Amazon's own network remains unclear.

In a statement, Salim R Memon, Director of Operations at Amazon India, said the initiative was built on the principle that every delivery driver should have access to a clean, cool place to rest during the working day, regardless of the company they deliver for.

The expansion, he said, was part of Amazon India's broader investment of more than ₹2,800 crore in 2026 to strengthen associate safety, health and wellbeing across its operations network.