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The Live Shopping App Where Some People Bid Until They're Broke
Aug 5, 2026
The Wall Street Journal

The Live Shopping App Where Some People Bid Until They're Broke

Seven-year-old Whatnot is one of the fastest-growing shopping platforms in America. Users bid on items through the app, but some people lose control and spend too much money. "I just kept telling myself one more time," Harding said. This easy swipe feature makes it hard for many to stop.

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