Not your grandmother's handloom: The designers, and Gen Z labels changing the craft forever

In 2026, young designers are changing Indian handloom by mixing old weaving techniques with modern streetwear. Brands like NorBlack NorWhite and RAFU'D use heritage fabrics to create everyday clothes for Gen Z. Amrit Kumar said, "We like to reinterpret handloom textiles through our own silhouettes, colour language, and way of dressing."