How Madrasapattinam losses and a Rs 23-crore gamble almost sank AGS Entertainment

AGS Entertainment CEO Archana Kalpathi shared how the 2010 film Madrasapattinam caused major financial struggles for the production house. She said, "We overspent, though it was a classic, beautiful film." The company later changed its strategy to focus on one film at a time after facing many early losses.