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TechCrunch Mobility: It doesn't matter that people hate the Ferrari Luce
May 31, 2026
TechCrunch

TechCrunch Mobility: It doesn't matter that people hate the Ferrari Luce

Ferrari's new electric car, the Luce, got a lot of hate, but Ferrari says there's demand. CEO Benedetto Vigna claims the Luce is "already getting orders." Like the Purosangue SUV, which was also disliked but became a success, Ferrari might not need everyone to like it, just enough buyers.