McDonald’s faces a federal lawsuit for allegedly using an AI-powered system to coordinate prices across its franchises. The complaint claims this practice violates US antitrust laws by fixing prices unlawfully. McDonald’s denied the allegations and said that franchisees set their own prices independently, as the company fights these serious claims.
Synopsis
McDonald's is facing a federal lawsuit for allegedly coordinating prices with franchises using an AI-powered pricing system. The complaint claims this practice violates US antitrust laws by fixing prices unlawfully. Furthermore, the lawsuit cites a Reuters article discussing the use of AI for pricing by various fast-food companies. McDonald's denies the allegations and asserts that franchisees set their own prices independently.