Indian AI company Glance wants iPhone users to talk to Siri for their shopping

Sometimes, picking the right product from a sea of options may feels like hard work. But we are living in an AI era, and Artificial Intelligence is meant to make your work easy. So, imagine you telling your phone, "Show me some red shoes for a marathon," and getting a handpicked list of options, with no scrolling through endless pages. That is the idea behind Glance's latest move.

Glance, an AI-powered consumer platform backed by technology company InMobi, has announced a new shopping experience for iPhone and iPad users through Siri AI. This is an entirely new version of Siri, powered by the next generation of Apple Intelligence. The announcement follows the release of iOS 27, Apple's latest software update for the iPhone.

How does it work

Users can call on Siri with their voice, press the side button, or swipe down from the Dynamic Island. Then they simply ask for what they want in their own words, such as outfits for a holiday in France. Glance steps in as a personal shopper. It suggests products, explains why they suit the user's taste, and helps them move from an idea to an actual purchase. As Siri AI has the ability to work across apps, all this happens without hopping between different apps.

The company calls this "agentic shopping," where AI understands what you want and helps you act on it. In simple terms, shopping starts to feel less like browsing and more like chatting with a friend who knows your style.

There's more coming. Glance has started rolling out a virtual try-on feature that uses Apple's Core AI framework. It creates images directly on the iPhone, even when the user is offline, which keeps things fast and secure. It will reach all eligible devices later this year.

Glance already runs across smartphones, connected TVs and digital brand environments, reaching 60 million devices, mostly in the US.

- Ends