യുവ പ്രതിഭകളെ സംഗീത മേഖലയിൽ വളർത്താൻ ലക്ഷ്യമിട്ട് ആപ്പിൾ പുതിയ സംരംഭം ആരംഭിച്ചു. കിങ്സ് ട്രസ്റ്റുമായി സഹകരിച്ച് നടപ്പിലാക്കുന്ന ഈ പദ്ധതിയിലൂടെ, സാങ്കേതിക വിദ്യകളും വിദഗ്ധരുടെ മാർഗനിർദേശങ്ങളും യുവാക്കൾക്ക് ലഭ്യമാക്കും. കേവലം സാമ്പത്തിക സഹായത്തിനപ്പുറം, ആപ്പിളിലെ പ്രൊഫഷണലുകൾ നേരിട്ട് പരിശീലനം നൽകുന്നതിലൂടെ അവരുടെ കരിയറിന് മികച്ച തുടക്കം നൽകാനാണ് കമ്പനി ശ്രമി
Apple wants to help aspiring creators get a start in the music industry by giving them access to creative technology and professionals who can guide them. Executive chairman Tim Cook says the company hopes to reach more young people through its partnership with The King’s Trust, a UK charity that helps young people develop skills and access employment opportunities.
The initiative, Apple x King’s Trust Creative Labs, has started with workshops for 15 young people in London. The sessions gave participants a chance to experiment with music creation, learn from industry professionals and work on their own tracks using Apple technology.
Cook told The Independent that Apple sees the program as a way to contribute its expertise to the communities in which it operates. Rather than offering financial support alone, the company wants its employees and creative professionals to share their knowledge with people who are beginning their careers.
“We’re a toolmaker,” Cook said. “At the end of the day, we make tools for people to be able to create things they couldn’t create otherwise, and we want to give back to the communities that we live and work in.”
Apple wants to give young creators a foot in the door
The first workshops took place at Apple Music Hall, the company's performance venue inside London's Battersea Power Station. Participants worked with Prophet Guillory, Apple Music’s head of Artist Services, Tools and Community, as part of the two-day program.
Cook said Apple would like to bring the experience to more young people, although the format requires close involvement from mentors and limits the number of participants at a time.
“It’s a high-touch programme so there’s a practical limit to the number of people we can include each time, but, yes, we want to touch as many people as we can,” he said.
The partnership also comes during an important year for The King’s Trust, which celebrates its 50th anniversary in 2026. The charity works to help young people build confidence, develop life skills and improve their chances of finding work.
Cook said the collaboration made sense because both organisations want to help young people realise their potential. He believes access to the right tools and mentorship can help them discover what they are capable of doing.
The UK’s music industry was another reason Apple wanted to support creative opportunities in the country. Cook said the company was grateful to the local community and wanted to contribute in a way that drew on its own strengths.
The interview also comes shortly after Cook handed over the chief executive role to John Ternus on September 1, becoming Apple’s executive chairman. Cook said his new responsibilities include working on international policy and engaging with governments on issues affecting the company. He also plans to support Ternus while allowing him to make the role his own.