Delhi-based lab-grown diamond jewellery brand Zinara raises funding

Lab-grown diamond jewellery brand Zinara has raised Rs 3.61 crore ($380,000) in pre-seed funding round led by Inflection Point Ventures (IPV). The round also saw participation from Nine Jewellery, Bollywood actress Nikita Dutta and other angel investors, the company said in a statement today, October 8.

The startup plans to use the funding to build the team and accelerate marketing, alongside strengthening the brand's supply-chain infrastructure.

Zinara is trying to move diamond jewellery out of the special-occasion category and into daily wear. Its designs are contemporary, crafted in 18K gold vermeil with lab-grown diamonds, and priced to stay accessible. The portfolio now runs past 400 designs, and a digital-first model has allowed the brand to serve customers across India. Buyers also get a lifetime warranty, buyback and exchange, which takes some of the hesitation out of a first diamond purchase.

Commenting on the investment, Vinay Bansal, co-founder, IPV, said, "Zinara is operating at the intersection of three shifts which are shaping the future of jewellery consumption in India: the rise of the design-conscious consumer, the growing acceptance of lab-grown diamonds, and the demand for accessible price points. Zinara's positioning of diamond jewellery as both an everyday essential and a statement of personal style, while keeping it accessible, is what sets the brand apart. We believe Zinara has the potential to build a differentiated jewellery brand at scale, and we are backing the team as it enters its next phase of growth."

Zinara was founded by IIT Delhi alumni Harshit Abrol, Co-founder and CEO, who previously worked at P&G and Apnaklub, and Sumanyu Vyas, Co-founder and COO, who previously worked at Blinkit and Classplus.

"We believe the next chapter of diamond jewellery in India will be about making it part of everyday life, not just reserved for special occasions. At Zinara, we are building a brand around this shift, combining modern design, lab-grown diamonds and accessible price points to create jewellery that people genuinely want to wear every day. Having IPV and Nine Jewellery come on board is a strong validation of this vision, bringing together entrepreneurial expertise and deep manufacturing capabilities. With this partnership, we are excited to build the team, product and brand infrastructure needed to take Zinara to millions of consumers across India," said Abrol.

The lab-grown diamond market is emerging as a fast-growing segment of the global diamond and jewellery industry, and India is seeing strong growth in the category. The Indian lab-grown diamond market was estimated at approximately Rs 3,452 crore ($600 million) by FY28, a CAGR of about 14 per cent. India is also an important global manufacturing hub, producing more than 3 million lab-grown diamonds in 2023, which accounted for over 15 per cent of global output.

Inflection Point Ventures (IPV) is an angel investing platform with over 9,600 CXOs, HNIs, and professionals investing together in startups. The firm supports new-age entrepreneurs by providing them with monetary and experiential capital and connecting them with a diverse group of investors.