Ather's upcoming e-scooter to be its lowest-priced offering, target India's biggest segment: Tarun Mehta

Ather Energy will launch its new e-scooter, codenamed EL, on August 29 at Community Day. CEO Tarun Mehta said, "We expect it to particularly drive volumes in the ₹1 lakh to ₹1.25 lakh segment." The company built new capacity in Chhatrapati Sambhajinagar to support this affordable, mass-market electric vehicle launch.