
Aug 24, 2026
✦Business Line
Aora Launches aoraspectrum.com, Moving into Direct-to-Consumer Retail in India
Aora India Private Limited launched aoraspectrum.com, moving into direct-to-consumer retail in India. The website brings supplements and digital wellness tools together. A. R. Santhanakrishnan said, "People want to understand their choices and feel confident in them." The brand started selling products in January 2026 and now offers five core categories.