Producer Prakash claims Namit Malhotra’s team is behind negative marketing for Mahakavya Shri Ramayan Katha. He said, "They are spreading wrong information and asking people not to watch our film." Many influencers are reportedly discouraging viewers. This controversy highlights how intense competition between big-budget projects often triggers such online battles.
He added, "From what we have been told, there are other movies on the same subject coming in, the big-budget film. As far as we know, a lot of negative marketing opportunities have been given to YouTubers, influencers and other people. They are spreading wrong information and asking people not to watch our film."
When Prakash was asked if he was accusing Nitesh Tiwari and Namit Malhotra's team of being behind the alleged campaign, he said he was not sure, but that this was what they had been told.