Niu Lai: All About The 'Unbelievably Terrible' Animated Chinese Film That Became A Box Office Sensation

The animated film Niu Lai became a surprise box office hit in China. After releasing on August 5, it earned little until viral memes sparked interest. On Monday, it earned 8.2 million yuan. Many young viewers now watch the movie as a prank because of its "unbelievably terrible" 3D animation.