'Bluey' Leads as Australia's Screen and Games Sector Hits $7.9 Billion

Australia’s screen and games sector contributed $7.9 billion to the economy in fiscal year 2023/24. The popular show "Bluey" helped lead this growth as a top cultural export. While the industry employed 68,844 people in FY 2024/25, many Australians still find it hard to locate local content to watch.