Xiao Chen quit her flight attendant job after 12 years to sell crabs in her hometown of Ningbo. She now uses her communication skills to promote the family business on social media. The venture became a huge success, and the business got daily sales of Rs 14.45 lakh recently.
Becoming a flight attendant is a dream for many, with the job offering a chance to travel, meet people and explore new places. But after working for 12 years in the aviation industry, a woman decided to take a different path. As reported by Vietnam.vn, Xiao Chen quit her job and returned to her hometown to sell crabs. She now spends her days selecting crabs, packing orders and managing deliveries. Chen's decision to leave the flight attendant job was influenced by her family. According to Sina, her mother's crab business was doing well but needed more people to manage the growing workload. Chen decided to return to Ningbo, a coastal city in China's Zhejiang province, and help run the business. While the two jobs may seem worlds apart, Chen has found a way to use the skills she developed in aviation in her new role. Chen has turned to short-video platforms to promote the family business and reach potential customers. Her videos show the work involved in selling crabs, from selecting the seafood to preparing orders for shipment. The content also gives viewers a glimpse of her new routine. Rather than appearing in a flight attendant's uniform, she is seen handling crabs, working near the ponds and overseeing the packing process. Her experience communicating with passengers has helped her present the business online and connect with buyers. The videos have attracted attention, with some viewers going on to place orders after discovering the business on social media. This has helped the family reach customers beyond its immediate locality. Instead of relying only on traditional sales channels, Chen can use online content to showcase the products and bring the business to a wider audience. The family's business saw a rise in demand during the Mid-Autumn Festival, when crabs are popular purchases and gifts. The increase in orders brought more work for Chen and her staff. According to reports, the business recorded daily sales of more than 100,000 yuan (approximately Rs 14.45 lakh) during the festive period. Despite the rise in sales, Chen has struggled to secure enough high-quality green crabs to meet customer demand. The shortage has forced her to consider how many orders the business can realistically fulfil. Rather than accepting every order and risking a drop in quality, she has chosen to limit sales when supplies are insufficient.