Porsche delivered 16% fewer vehicles globally in the first nine months of 2026. Weak demand in China and the phase-out of the 718 model line hurt sales. Board member Matthias Becker said, "Our focus is on highly desirable sports cars." The brand now prioritizes value over volume to maintain its prestige.

Oct 9 (Reuters) - German sports car maker Porsche (P911_p.DE), opens new tab said on Friday it delivered 16% fewer ​vehicles globally in the first nine ‌months of 2026, as weak demand in China, the phase-out of the 718 model line ​and its focus on brand value ​over volume continued to weigh on sales.

"Our ⁠focus is on highly desirable sports ​cars, appealing derivatives and the continued expansion ​of our individualisation offering," said board member for sales and marketing Matthias Becker.

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Reporting by Rachel More in Berlin and Amir ​Orusov in Gdansk, editing by Milla Nissi-Prussak