Aug 30, 2026
✦Business Line
How TVS Motor's dealer training program has lifted sales by up to 300% in 3 states
TVS Motor’s dealer training program boosted sales by up to 300% in Uttar Pradesh, Haryana, and Rajasthan. Catalyst Training Services helped 650 participants simplify pitches by using bikes as memory maps. Madhusudhan P said, "The modern sales problem is no longer an information deficit. It is an information-overload problem."